In the world where attention is currency, it’s gradually getting difficult to attract your target market. it isn’t just you against large firms with great marketing funds and departments. With the existing competition out there you don’t need to spend tons of cash on marketing like them, you can stand out from the crowd with inexpensive online marketing strategies as well.
Before starting your online marketing campaign out there in the digital world you need to tell yourself what you want, either you want to promote your product locally or globally? Who are your potential customers?
Once you decided this you can start your inexpensive online marketing strategy campaign by simply following the tips below, you can attract lots of traffics to your online business and increase your sales.
1. Make your business website SEO friendly.What i mean for making your SEO friendly is that in today’s scenario SEO is not about back-links that getting tons of back-links will help you, it’s about analyzing your competitors and getting the right keyword ratio and applying it to your website. trust me from my experience it 100% works. You need to be very accurate in analyzing and understanding your competitors. So once your website is SEO friendly it will appear in front pages of Google which will result in flow of traffics to your website.
2. Email Marketing. Email marketing is another way of inexpensive online marketing to reach your customers. So you can build your subscriber list and choosing from a number of email applications out there,where most of them are free to a particular number of subscribers. here i will recommend “Constant contact” it is one of the most comprehensive email marketing application on the web. So start with its 60 day trial period and enjoy traffic flow and increase in sales.
3. Create videos for YouTube. With 800 millions regular users a month YouTube can be a great platform to market your online businessThe marketing videos you create should contain the following elements: A Headline which will contain a researched keyword A clear message( don’t include many things in one video.) A call to action (tell the viewer to do something, like subscribing to channel). So by creating a video with very low charges that may have can make a big difference in driving traffics to your business that will ultimately lead increase in sales.
4. Get published on niche blogs. You can create marketing opportunities by featuring your business in niche blogs.You can identify some popular niche blogs and contact their owner to write about your business, you can offer them some products for free and explain them how you will bring his or her readers value. So this way the niche blogs can bring value and credit to your business.
5. Try Facebook ads. With Facebook ads you locate the geographical location of the ads to appear. so you would like to locate where your potential customers are coming from and accordingly you will locate them using Facebook ads. With Facebook ads for a reasonable cost you can attract lots of potential customers out there in the crowd.
I believe the tips mentioned above will help you get started with an inexpensive online marketing strategies for your business. Make sure you track where the leads are coming from so that you know which ones are producing a return on investment.
